Changing the marketing methods of the past, video marketing has become the trend of the future
Diode Digital data
People of 92%
Share the videos you have watched on your phone with others
90% will affectTheir buying decision
People at 80% remember the videos they watched last month
After the 65% decision maker watched the marketing video,
Browsed the web
How to plan a video marketing strategy
Video marketing is a transformational strategy to attract target audiences, and it is more noticeable when searching.
It will also become your secret weapon to convert potential customers in the marketing funnel,
After the sales team shares the video, the transaction will increase!
Whether you are a newbie or a veteran in video marketing,
Should plan your video marketing blueprint,
The following steps will help you formulate a video marketing strategy:
What type of video content?
Who is the target audience?
What can the audience get?
Plan movie theme and type
Which department in the company will need this film?
Build content pillars
According to the content pillar, conceive the video type
The video must be able to be imported back to its website
Although Youtube is a great platform, it is not very useful in terms of video marketing strategy.
Because Youtube usually retains viewers, and what you need is to let viewers touch your website.
Use SEO to create goals on your website and immerse potential customers in the brand’s message and a large number of videos through the content journey.
You will find that many large advertising companies put a lot of videos on their websites.
How to measure your performance
Pay attention to breadth and drop rate
On average, have viewers over 60 % watched the movie?
Separately tested email content with and without video
Total number of videos viewed by potential customers
How many videos does a potential customer watch every day, month, and week?
The most effective content marketing
Video marketing has a real impact on potential customers, and customers are more likely to be emotionally driven to purchase products.
Buyers want to be satisfied with their choices. If the video marketing is done well, it is the best way to understand buyers.
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